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Celerity Craft

Brand Assets

Our name.

Celerity (n.) traces back to the Latin word "celeritas," meaning swiftness or speed. This ancient root is also the source of "acceleration" and shares heritage with the Latin "celer," meaning swift or rapid.

The choice of "Celerity" in our name embodies more than just velocity—it represents the perfect union of speed and grace. In maritime contexts, celerity specifically refers to the speed at which waves travel across water, making it particularly fitting for our revolutionary marine technology.

Our logo.

We always pair our company name with the Freddie icon. And Freddie's always winking because he has a great attitude.

Variations.

The Celerity logo offers versatile options to suit various design needs. The primary horizontal logo is available in white on black for high contrast, as well as on light and dark blue backgrounds for added flexibility. For compact spaces or icon-specific uses, a standalone version of the circular wave symbol is provided. These variations ensure the Celerity brand maintains a consistent yet adaptable presence across different marketing materials and digital platforms.

Our colors.

CMYK 78 / 62 / 57 / 49

RGB 46 / 59 / 64

Web #2E3B40

Primary Color

Cool blue tones with a subtle gradient towards gray.

CMYK 11 / 49 / 91 / 00

RGB 224 / 144 / 53

Web #E09035

Secondary Color

Contrasting gold tones and earthy browns.

The Fine Print.

These brand assets are protected under intellectual property laws and represent our company's identity.

Please do

  • Maintain clear space around the Celerity Craft logo and wing emblem

  • Scale the logo proportionally to maintain clarity

  • Use our official color palette as specified

  • Contact us if you need clarification about usage

Please don't

  • Modify our logo or wing emblem in any way

  • Display our brand assets in a way that suggests partnership or endorsement without written agreement

  • Use our graphics as part of your own brand identity

  • Combine our logo with other graphics without explicit permission

  • Change the orientation of the wing emblem

  • Alter the spacing between "Celerity" and "Craft"

download brand assets.

Download brand assets
Please do not alter the Celerity Craft logo.
Celerity Craft pioneers advanced marine technology with its Dynamic Air Cushion Vehicle (DACV) solutions, providing high-speed, energy-efficient, and zero-emission vessels for commercial, military, and fleet operations. Committed to sustainability and innovation, Celerity Craft is shaping the future of marine transportation.
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